Apparently your email has been read It's always the little ones that take on the world
Why the leaders of the Fortune 500 trust Hitachi with their corporate lives Many scientists believe that it is possible to develop telepathic powers as a practical tool for communication. In the meantime we offer the alternative.
Make your presence felt at the office. They say no one is indispensible. This is what to have in case you actually are.
Since 1960 no president has been out of contact with the rest of the world. (Should you operate any differently?) To get anywhere nowadays you've got to put yourself out there.

Hitachi bravely launched a company and a new product line into the crowded notebook PC category. Hitachi hired us in March 1996. The campaign broke in May.

Business strategy: Position company as a provider of strategic communications tools. Optimize machines to take you effortlessly online right out of the box.

Brand strategy: we named the company 'Hitachi Mobilized Computing', themed the campaign 'Remote Control'. And repeated the mantra, 'make things happen wherever you happen to be.'

Result: Hitachi blasted from a standing start to top ten in market share within the first year. The fastest hardware ramp-up ever recorded.