multi-millionaires to billionaires, we decided that

advertising was a stupid business. Trouble is, we're

terrible at writing code. Therefore, in lieu of entering

the best of the first line ad shops (like Chiat/Day,

Hal Riney, BBDO, Ogilvy & Mather) creating and

enhancing brands that you know well (like Apple,

IBM, Microsoft, Saturn, Nissan, Coca Cola, Pepsi,

Visa, and American Express). They've launched

products. They've launched companies. They've

Launched movies and new TV networks. They've fre-

quently launched a few duds. They've all worked in

hih positions, earned the respect of colleagues and

the gratitude of their clients. Then, following the call

of the wild, they took what they learned and set up

the technology game,

we decided to reboot

ourselves. And invent

an ad agency that

was a lot more inter-

esting than ad agen-

cies tend to be.That

would endeavor to

emulate all the better

qualities found in a

Sunnyvale industrial

park startup. Virtues

like speed, organiza-

tional flexibility, inge-

nuity, entrepreneurial

shop on their own. Now they

are we. And having worked

together in businesses invent-

ed by other people, we've

decided to work together in

one invented by us. And for

clients, design an organiza-

tion that organizes itself

around what clients actually

need. And can customize

itself perfectly to the demands

of business done at warp

speed. If this is a proposition

that sounds intriguing, we

invite you to email, beep, or

wit, resourcefulness, fail-safe quality, just in time deliv-

ery. And practices like stealing all the best people

from the places you used to work. We also thought

we should exploit the technology we've long been

selling to other people to serve our clients better,

while doing it faster. And so you're now holding the

manifesto for Robert Chandler & Partners. The

Partners are people who have worked together in

call us on the cell phone. We'll be waiting. Or an

intelligent agent will be.